Liam Neeson's son launches clothing line

16th Jul 17 | Family

Movie star Liam Neeson's stylish son has launched an environmentally-conscious clothing line.

'Run All Night' (Una Noche Para Sobrevivir) Madrid photocall

Pine Outfitters is Tulane University student Daniel Neeson's first fashion venture.

He admits the idea for the collection of hats, pants, shirts and sweaters came to him while he was doodling in class, and his friends were so impressed with his sketches they encouraged him to make them a reality.

The unisex line launched with the opening of a pop-up shop in SoHo, New York on Thursday night (13Jul17) - and Neeson's designs will be available online from September.

"I'm excited to not only promote our clothing, but to promote our mission, which is to help embrace the wild side and help promote environmental awareness," he told "Our concern is about embracing diversity, sexuality, gender, everything. We want everybody to look at each other equally and enjoy this world together."

"I love the outdoors and I love to style," he added. "Everybody's like, 'Oh, another celebrity son doing a fashion line...' but for me, it came naturally. My father's been really supportive along the way. Whatever endeavour I decide, he's been on my back helping me, not just emotionally, but supporting what I do. He really loves that. I can't be more thankful for that."

And he reveals his dad has given him a motto to live by, stating, "I can't really quote this line well, but (it's from) Samuel Beckett; it's a huge quote. It goes something like, 'No matter how much you fail, fail again and fail better'. That's a quote that all thespians use before they go on stage. You make a mistake, it's great. You learn from it. That makes it exciting."

The Pine Outfitters pop-up shop runs until 19 July (17).

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