Dealz New Clothing Range Is RIDICULOUSLY Good!

23rd Feb 18 | News

Dealz launch their Pep & Co. clothing range today

Dealz has announced it will open 30 PEP&CO ‘shop-in-shop’ fashion outlets in its stores creating over 120 Irish jobs, taking Ireland’s leading discount retailer to new fashion heights.

The first 9 of the 30 Irish PEP&CO concessions will open on the same day(that's today!), a move that demonstrates the brand’s commitment to the Irish market and appetite to establish themselves as a major discount fashion retailer.

Top - €5, Trousers - €10, Stud Slimmer Sliders - €10


The first ten shop-in-shops will appear in Dealz flagship store in Blanchardstown, Dundrum, Naas, Newbridge, Gorey, Athy, Finglas, Ballina and Castlebar. AdditionalPEP&CO shops will then roll out across a further 20 Dealz locations including Killarney, Galway, Letterkenny and Cork – prior to summer.

Top - €7.50, Jeans - €18

A move that is set to shake up the fashion high street will be welcomed by Irish savvy shoppers seeking a fresh, new offering in the discount fashion retail space.

The arrival of the fledging fashion brand is set to drive significant attention of local competitor Penneys as customers will be able to directly compare the quality and price of ranges.

T-shirt - €3.50, Shorts - €6.50, Shoes - €5

In Ireland, prices at PEP&CO start at €1.50 with almost 60 per cent of items at €5.00 or less and it expects to keep quality high and prices low as it builds a business of real scale and volume. 

T-shirt - €5, Shorts - €6.50, Shoes - €7.50

Speaking of its arrival to Dealz and the ROI market for the first time, Managing Director at PEP&CO, Adrian Mountford, comments, “We are very excited to bring our fashion and brand to Irish consumers, introducing PEP&CO to the Irish marketplace via Dealz has always been a priority.

Here's a quick look at  more of what's on offer

Jumpsuit - €13, Frill Sliders €7.50

Bardot Dress - €6.50, Sandals - €10

Playsuit - €6.50

Kimono - €10, Top - €10, Shorts - €15.50

T-shirt - €3, Leggings - €3, Jacket - €11.50 (girl)

T-shirt - €3.50, Shorts - €9, Shoes - €5

T-shirt - €5.50, Cargo Joggers - €15.50, Shoes - €11.50

Oh and we almost forgot to say... when you're next in your local Dealz it might be a good idea to pick up something from their Mother's Day collection before March 11th rolls around!