Holly Willoughby's Pride of Britain dress will set you back a cool €4k: How to get the look cheaper

31st Oct 17 | Beauty

We've found similar dresses from ASOS for a lot less.

Unless you’ve been living under a rock recently, Holly Willoughby is currently the nation’s favourite fashion darling.

She solidified this status at last night’s Pride of Britain Awards in London, where she donned a striking lilac gown.

Pride of Britain Awards 2017 – London(Ian West/PA)

Unfortunately, being a style maven doesn’t exactly come cheap. Holly’s dress is by designer Georges Hobeika, and costs an eye-watering 4.248.

Holly really pulled out all the stops, with a thigh-high slit, an embellished bodice, sheer panels and even a train completing this dress.

But if you can’t quite spare that much on a designer dress (who can?), here are three just as pretty lilac gowns from ASOS for under £80.

Asos dress

Club L maxi dress With crochet lace detail & cut out back, €43.24. (ASOS/PA)

Lilac dress

Amelia Rose vintage embroided maxi dress with embellishment, €97.97.  (Asos/PA)

Lilac dress

Maya maxi dress with frill sleeve and placement embellishment, €89.86. (Asos/PA)

Who needs a train like Holly’s when you can avoid bankruptcy?

© Press Association 2017

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