Stella McCartney shoots new Fall campaign at a dump

18th Jul 17 | Entertainment News

Paul McCartney's designer daughter took over a Scottish landfill dump to shoot models in her latest creations for her Fall 2017 campaign.

Designer for Tomorrow fashion show at Kaufhaus Jandorf

Stella McCartney wanted to explore the idea of waste and the lifecycle of clothes, and recruited photographer Harley Weir and artist Urs Fischer to capture her models on location.

Birgit Kos, Iana Godnia, and Huan Zhou were shot as a group standing in the landfill on Scottish coast, while Kos is also pictured lying on a rusty car and Godnia stretches out on a pile of household refuse.

"The idea we had with this campaign is to portray who we want to be and how we carry ourselves; our attitude and collective path," Stella says. "Our man-made constructed environments are disconnected and unaware of other life and the planet, which is why there is waste."

McCartney recently launched a new partnership with Parley for the Oceans, an organisation that recycles plastic bottles from the ocean. She is using Parley Ocean Plastic products for new footwear designs, including the Adidas/Stella McCartney Parley Ultra Boost shoe.

The designer has been at the forefront of recyclable fashion for years and now boasts that 53 per cent of everything she creates features sustainable materials.

© WENN Newsdesk 2017

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