Singer Seal is eaten by a shark in quirky new Discovery Channel ad

19th Jun 17 | Entertainment News

Singer Seal is helping to promote America's upcoming Shark Week programming by getting eaten alive by a great white.

Seal performs onstage at Hard Rock Live!

In new ads for the Discovery Channel event, which begins on 23 July (17), the Brit appears singing his Kiss From a Rose tune to fans on a pier.

As he crouches down to pick up a rose, a shark appears behind him and chomps down on the singer, eating him whole.

The comedy ad ends with the line, "It's still a bad week to be a seal".

This year's Shark Week will feature Olympian Michael Phelps racing a killer fish.

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