Ryan Seacrest's new 'lifewear' clothing inspired by how he lives

20th Mar 17 | Entertainment News

Ryan Seacrest is adding "lifewear" to his Distinction clothing line.

iHeartRadio Music Awards 2017

The American TV personality launched his brand with department store Macy's back in 2014 and as part of an expansion, Seacrest is adding more relaxed garments, which he has dubbed "lifewear", to the line in September (17). Items include outerwear, wovens and knits.

"Lifewear is inspired by how I live," the star told WWD. "Our fall collection is an interpretation of how I actually dress these days. I may wear a blazer over a T-shirt or denim button-down shirt, or a more casual pant with a dress shirt and tie, or jeans with a sport coat with sneakers.

"(I want to provide men with) more freedom and flexibility in their dressing because that's where our culture is today. Everything needs to go together effortlessly," he explained of his motivation behind The Ryan Seacrest Distinction collection.

Seacrest's label has been the strongest menswear brand to launch at Macy's for over a decade, and the retailer's executive vice president of men's and kids, Karin Darmanin, praised the new pieces for being so versatile.

"Ryan Seacrest is the definition of a modern man, building a multimedia empire all while impeccably dressed," Darmanin added.

This isn't Seacrest's first foray in fashion. Last year (16) to celebrate hosting the Olympic Games in Rio, Brazil, he launched a collection to tie in with the athletic event.

© WENN Newsdesk 2017