Taylor Swift gets her own streaming service channel

29th Nov 16 | Entertainment News

Taylor Swift is set to debut unseen videos on her channel for the DirecTV Now streaming service.

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The Shake It Off star will offer fans exclusive content on Taylor Swift Now, a channel on the streaming service provided by U.S. telecommunication giant AT&T, which launches on Wednesday (30Nov16).

Fans will pay a monthly fee to watch the channel, which will feature music videos, concert performances, behind-the-scenes footage and more from the singer's archives shown over the course of 13 chapters, according to Variety.

"@TaylorSwift13 fans have a new destination for unique and never seen videos, #TaylorSwiftNOW - coming soon, only on AT&T," a representative for the company tweeted alongside an advert featuring a montage of exclusive content. At the end, Taylor says to the camera, "Are you ready?" The singer retweeted the post.

In October (16), it was announced Taylor had signed a multi-year deal with AT&T.

"We're thrilled to reach a deal to bring Taylor and her unique talents to her fans and our customers in new and exclusive ways," said John Stankey, CEO, AT&T Entertainment Group said in a statement at the time.

As part of the deal, Taylor will headline the company's pre-Super Bowl concert at a new, custom-made venue in Houston, Texas the night before the game, which takes place in the city on 5 February (17). Fans will be able to get tickets through promotions and campaigns.

Actress and producer Reese Witherspoon recently set up the media company Hello Sunshine with Otter Media, a joint venture founded by officials at The Chernin Group and AT&T. The venture will broadcast female-centric programming, plus an original series starring Reese, on a video-on-demand (VOD) channel on DirecTV Now from mid-2017.

© WENN Newsdesk 2016

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