RATINGS HIT AN ALL TIME HIGH FOR 3e WITH THE APPRENTICE: YOU’RE FIRED

For further information:
Maureen Catterson
TV3 PRESS OFFICE
+353 1 419 3430 / 087 7800737
maureen.catterson@tv3.ie
publicity@tv3.ie

TV3 GROUP RELEASE IMMEDIATE:
Tuesday 17th November 2009

RATINGS HIT AN ALL TIME HIGH FOR 3e WITH THE APPRENTICE: YOU’RE FIRED

3e ratings hit an all time high last night with The Apprentice: You’re Fired presented by Brendan O’Connor.

132,000 viewers watched the Breffmeister get up close and personal on The Apprentice: You’re Fired last night which beat rival station, RTE 2 in its timeslot.

3e delivered its highest rating programme ever and posted shares of 23.9% for MC Adults 15-34 and 30.7% for MC Adults ABC1. 3e was the number one performing non-terrestrial Channel yesterday

Director of Programming, Ben Frow said: “This just proves what a phenomenal rating success The Apprentice: You’re Fired has been for us this autumn. We had no doubt at all that the majority of You’re Fired viewers would turn to 3e to watch it. A lot people doubted that You’re Fired would be a success and we are delighted to have proved them wrong! ”

Ends.

For Further Information:
Maureen Catterson
TV3 Press Office
00 353 1 419 3430 / 00 353 87 780 0737
Maureen.catterson@tv3.ie
publicity@tv3.ie
www.tv3.ie