TV3 PASSES OUT RTE 1 AS THE NO.1 CHANNEL FOR YOUNG ADULTS THIS AUTUMN

For further information:

Sharon McHugh
TV3 PRESS OFFICE
+3531 419 3430 / 087 922 4143
sharon.mchugh@tv3.ie
publicity@tv3.ie

Ciara Byrne
+353 1 419 3329 / 087 3199732
ciara.byrne@tv3.ie

TV3 GROUP RELEASE
IMMEDIATE: Wednesday 21st October 2009

TV3 PASSES OUT RTE 1 AS THE NO.1 CHANNEL FOR YOUNG ADULTS THIS AUTUMN

TV3 announced today that it is the most watched channel in Ireland by Adults 15-24 surpassing every channel available in the market including for the first time, RTE 1, and with a massive lead over all the UK and foreign channels.

Since the launch of the 2009 Autumn schedule, TV3 has commanded a 15.7% share of viewing amongst the younger demographic compared to RTE1’s 15.0% share and RTE2’s11.7%.

And since October, TV3 has also become the most watched channel by Women 15–34. This reflects the strong slate of female oriented programming, particularly with home-grown shows like Ireland am, The Morning Show with Sybil & Martin and Midday. Some of the most popular programmes on TV3 are The Apprentice, Xposé, The X Factor, Champions League and America’s Got Talent.

TV3 Director of Programming, Ben Frow said: “This is a great reflection of a really strong Autumn on TV3 and it is a testament to everyone’s hard work over the past few months. We have really listened to our viewers and we are delighted that we have demonstrated that we have given them what they want.”

ENDS.

Please note that these figures relate to the period September 1st to date 2009.

For further information:
Maureen Catterson
TV3 PRESS OFFICE
+353 1 419 3430/087 780 0737
maureen.catterson@tv3.ie
publicity@tv3.ie
www.tv3.ie