For further information:
Louise Zayed
Senior Press Officer
Tel: +353 1 419 3428
louise.zayed@tv3.ie
Kevin Shore
Press Officer
Tel: +353 1 419 3387
kevin.shore@virginmedia.ie
publicity@tv3.ie
TV3 GROUP RELEASE
IMMEDIATE: Thursday 11th September, 2014
Oxendales is announced as the new sponsor of ‘Downton Abbey’ on TV3.
Known for its original exhibition of exquisite costume designs, ‘Downton Abbey’ is a perfect match for Oxendales, Ireland's leading home shopping,
Fashion brand.
The multi award winning period drama continues to be a huge success on TV3, with the last series reaching over 1.5million Individuals.
The new series of Downton Abbey premieres Wednesday 24th September 2014 at 9pm on TV3.
TV3 is delighted to announce that Oxendales, Ireland’s leading home shopping fashion brand, will sponsor the brand new series of Downton Abbey on TV3, which will be returning on Wednesday 24th September 2014 at 9pm. The 3solutions deal includes sponsorship, production of the sponsorships stings, and activation through digital, spot advertising and branded content. Oxendales, which has been operating in Ireland for over 50 years, offers a selection of ladieswear, menswear, footwear and homeware.
The stunning 5 and 10 second stings will feature top model agency boss Celia Holman Lee and model Vivienne Connolly in Downton Abbey inspired outfits, all available from the current Oxendales collection.
Known for its original exhibition of exquisite costume designs, Downton Abbey will be back for a fifth series, promising even more twists and turns, high-stakes drama and romance, played out by some of the most iconic characters on television. The multi award winning period drama, continues to be a huge success on TV3, with the last series reaching over 1.5million Individuals (consolidated). The programme was very strong for a number of audiences including Women ABC1 and Women 25-44, posting a 25.13% and 21.64% share respectively (consolidated average), making this partnership an excellent opportunity for Oxendales to expand its ever growing customer base.
The engaging series will continue some of the storylines established in series four, including Mary Crawley’s relationship with Anthony Foyle and Charles Blake, Tom Branson’s flirtation with Sarah Bunting, Edith Crawley’s pregnancy and the aftermath of Rose MacClare’s broken engagement with Jack Ross.
Oxendales Commercial Director, Brenda O’Sullivan, said: “We are thrilled to sponsor Downton Abbey on TV3 this year. We believe it will be a true success in terms of brand affinity as our customers are dedicated fans of the show.
“Downton Abbey is one of TV’s biggest programmes and we embrace the opportunity to be associated with it. We are delighted to bring to the screen two leading Irish fashion icons, Celia Holman Lee and Vivienne Connolly. Both Celia and Vivienne appear in the specially created stings which showcase the current Oxendales collection with a mixture of Downton styles and contemporary fashion.
“Viewers can look forward to some great campaigns around this year’s sponsorship. We have developed a comprehensive social media and digital campaign to complement our association with Downton Abbey.”
TV3’s Brand Solutions Director, Paula McCarthy, said: “We’re delighted that Oxendales has come on board as sponsors of the award-winning Downton Abbey. TV3’s Commercial Production Unit has produced a stunning suite of stings which will air around the show from September, and bring to life the synergy between the show and the sponsor. This partnership is an excellent example of 3solutions in action - delivering sponsorship, spot advertising, branded content, promotions, digital, production and research in one cohesive solution. We look forward to working closely with Oxendales to ensure the partnership is a huge success.”
The new series of Downton Abbey premieres Wednesday 24th September 2014 at 9pm on TV3.
ENDS
For further information
Ciara Byrne – Press Officer – 01 419 3329/087 319 9732
Jean O’Donovan – Press & Publicity Assistant – 01 419 3428
Sharon McHugh – Head of Press & Publicity – 087 922 4143
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Notes to Editor
About Oxendales
Oxendales & Co. Ltd is an Irish Company which offers a home shopping fashion brand. The company has been trading in Ireland for over 50 years. It offers an easy and enjoyable fashion experience regardless of size. Oxendales carry womenswear, menswear, footwear and homeware. It also includes the brands Jacamo, Simply Be & The Brilliant Gift Shop.
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