TV3 studio game show ‘The Lie’ proves a big hit with viewers.

For further information:

Sharon McHugh
TV3 PRESS OFFICE
+3531 419 3430 / 087 922 4143
sharon.mchugh@tv3.ie
publicity@tv3.ie

Ciara Byrne
+353 1 419 3329 / 087 3199732
ciara.byrne@tv3.ie

PRESS RELEASE                

IMMEDIATE:  Tuesday 18th February, 2014.

 

TV3 studio game show ‘The Lie’ proves a big hit with viewers.

 

The first episode of TV3’s new game show ‘The Lie’ increased the average slot viewing by 11%, reaching a total of 328,900 viewers.

 

TV3’s second screen app ShowPal proved a massive success as it tripled its average show activity, with viewers playing along for fun live.

 

TV3 has been inundated with requests from eager viewers who want to try their hand at the game!

 

‘The Lie’ airs weekly on TV3 every Monday and Friday at 8pm.

 

TV3’s brand new big money game show The Lie has gotten off to a positive start after increasing TV3’s Monday night 8pm to 8.30pm average slot viewing by 11.3%, reaching a total of 328,900 viewers. The Lie, filmed in the state-of-the-art TV3 Sony HD Studio in Ballymount, is the station’s first major co-production with another broadcaster and is one of a number of major entertainment shows that TV3 is bringing to the screens in 2014. The format of The Lie, an original idea from 3Studios and STV Productions, is being tipped for International success with TV3 already receiving interest from various production companies and broadcasters worldwide.

 

To date, Nothing to Declare has occupied The Lie time slot on TV3 and has averaged 160,100 viewers with a 9.94% share. The first episode of the new game show, which saw best friends Patrick and Catherine and lifelong pals Deirdre and Gillian from Offaly attempt to survive a nail-biting series of rounds, averaged 178,200 viewers with a 11.18% share last night, representing a slot increase of 11.3%.

 

In a first for Irish TV, viewers were able to play along live with The Lie last night for fun via TV3’s second screen companion app ShowPal. This proved a massive success for the companion app, as it tripled its average show activity. Just like the game show contestants, viewers were able to lock-in their own answers whilst playing against the clock. To further enhance their viewing experience viewers were also be able to see how they fared against other ShowPal users and share their results on social media.

 

Hosted by Jonathan McCrea, The Lie has certainly resonated with viewers. Not only have audiences at home been busy playing along but TV3 has also been inundated with calls from eager viewers who reckon they have what it takes to spot the lie! Hopefuls will need to wait however until later in the year before they’ll be able to apply for series 2.

 

Speaking about the positive figures, TV3’s Head of Development, Andrew Byrne said: “This is the first of many TV3 co-produced programming in 2014 and this increase in average slot viewing indicates an incredibly positive start to 3studios ambitions. We are also delighted that ShowPal was such a success with its first Live play along experience. This proves that Showpal is an excellent companion for game show formats and we are confident that it will add to the excitement of every episode of the Lie and many more newly developed TV3 shows in the future.”

 

The Lie airs weekly on TV3 every Monday and Friday at 8pm.

 

Data source: TAM Ireland/Nielsen. Individuals, Live+VOSDAL. 1+ Cumulative reach, unless otherwise stated.

 

ENDS

 

For further information
Ciara Byrne
Press Officer

01 419 3329

 

Sharon McHugh
Head of Press & Publicity

087 922 4143

publicity@tv3.ie                        
www.tv3.ie

 

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Notes to editors

About The Lie

Jonathan McCrea hosts TV3’s exciting, brand-new game show The Lie. The Lie delivers drama and humour in a unique way as there are no questions! All the contestants must do is spot The Lie in a series of statements to win big money. There are nine nail biting rounds to climb, but if the contestants can keep their cool and choose their categories wisely they could be walking away with the €10,000 jackpot.

 

About TV3 / 3 Studios

 

Launched in 1998, TV3 is the largest commercial channel in Ireland with an 11% market share for Adults 15+, reaching over 2.6 million individuals each week and over 3.6 million individuals each month. TV3 has a bigger market share for Adults 15+ than BBC1, UTV, Channel 4 and Sky 1 combined. Today, TV3 Group has firmly established itself as the leader in TV entertainment in Ireland.

 

The development of the brand new Sony HD Studio has allowed for the production of bigger formats and even better content for distribution – giving scope for greater impact in the international market.  

 

Recent commissions include Tonight with Vincent Browne, Celebrity Apprentice: You’re Fired!, Factomania (360 Productions – a BBC Worldwide format), the new ShowPal™ commercial, Keith Barry: Brain Hacker and Tyrone Production’s School Around The Corner. Further commissions in the Sony HD Studio include new shiny floor game shows The Lie and Pressure Point. TV3 are also currently in discussions with a number of production companies in relation to a proposed new soap opera planned for 2015.

 

About Jonathan McCrea

Jonathan currently presents Futureproof on Newstalk 106-108. The weekly science programme won the PPI for ‘Best Specialist Speech Programme’ in 2012 and is nominated again this year. Since 2012, he has presented series one and two of the popular programme The Science Squad.

 

Jonathan is also the resident technology expert for The Right Hook with George Hook on Newstalk 106-108, providing advice, guidance and the latest reviews on consumer technology. He has written on science and technology for the Irish Independent, Silicon Republic Newstalk’s Ipad magazine and other outlets. For six years, Jonathan hosted the popular phone-in talk show The Spin on Spin 1038 which won a PPI award for ‘Best Speech Programme’ in 2010 and was nominated again in 2011, 2012 and 2013.