Keith Barry: Brain Hacker reaches over 1.6million viewers.

Monday 17th, 17:24pm

For further information:

Sharon McHugh
TV3 PRESS OFFICE
+3531 419 3430 / 087 922 4143
sharon.mchugh@tv3.ie
publicity@tv3.ie

Ciara Byrne
+353 1 419 3329 / 087 3199732
ciara.byrne@tv3.ie

TV3 GROUP RELEASE

IMMEDIATE: Monday 17th February, 2014.

Keith Barry: Brain Hacker reaches over 1.6million viewers.

World-renowned mentalist Keith Barry appealed to young audiences in particular, posting a 17.76% and 13.84% share average for Adults 15-24 and Women 15-34 respectively.

The six episodes of Keith Barry: Brain Hacker averaged at 168,600 viewers with a 9.91% market share for Individuals.

You can catch up on all episodes of Keith Barry: Brain Hacker on 3player.

Ratings figures from TV3 today revealed that Keith Barry: Brain Hacker reached over 1.6million viewers over its six week run. The six episodes of Brain Hacker averaged at 168,600 viewers with a 9.91% market share for Individuals. The first episode which aired on 12th January and centered on ‘Intuition’ was the most popular of the entire series averaging 250,200 viewers with a 14.12% share.

With guests including spoon bender Uri Geller and the Grandfather of mentalism Mr David Berglas as well as stunts involving hypnosis and near death experiences, Keith Barry: Brain Hacker appealed to young audiences in particular, posting a 17.76% and 13.84% share average for Adults 15-24 and Women 15-34 respectively.

Social media interaction was also positive with #BrainHacker and #KeithBarry trending on Twitter weekly.

Jeff Ford, TV3 Group Director of Content said: “We are very happy with how Brain Hacker was received and are already talking to Keith about another series. There is great international interest in Brain Hacker also with Keith due to meet with programme buyers from around the globe at MIP-TV, the international Television market in Cannes this April.”

Last night’s final episode of Keith Barry: Brain Hacker saw the world-renowned mentalist rushed out of studio when his body went into shock and his heart stopped after a terrifying stunt involving an ice coffin.

Speaking about the high risk stunt, Keith said: “I was shaking so much from, I guess, hypothermia and shock so everybody was just trying to talk to me to make sure I knew where I was which I didn’t really know exactly where I was in that moment in time.

It took 30 minutes for Keith to regain his senses but his body temperature took several hours to regulate. He began to feel unwell later that evening and continued to be violently ill for almost three weeks, vomiting multiple times every day.

Speaking about how he felt in the glass coffin, Keith said:“The first thing that hits you is just the pain down your back and the back of your legs. After that, came the back spasms which were very, very difficult to deal with on the day as well. Then after that the shaking comes and your mind starts to wander. It starts to go to different places and you’re not really sure where you are and then comes the shock so they’re kind of the phases you go through.

Keith has vowed never to perform that stunt again, not even when Brain Hacker goes on the road next month.

You can catch up on all episodes of Keith Barry: Brain Hacker on 3player.

Images have been sent to your picture desks.

ENDS

For further information
Ciara Byrne

Press Officer

01 419 3329

087 319 9732

Sharon McHugh
Head of Press & Publicity

087 922 4143

publicity@tv3.ie
www.tv3.ie

Follow TV3