TV3 runs Hypnotising Keith Barry ad campaign.

For further information:

Sharon McHugh
TV3 PRESS OFFICE
+3531 419 3430 / 087 922 4143
sharon.mchugh@tv3.ie
publicity@tv3.ie

Ciara Byrne
+353 1 419 3329 / 087 3199732
ciara.byrne@tv3.ie

TV3 GROUP RELEASE

IMMEDIATE: 2nd January 2014

 

TV3 runs Hypnotising Keith Barry ad campaign.

 

From Monday 30th December, Keith Barry: Brain Hacker will be supported with a heavyweight outdoor and social media campaign.   

TV3 also unveils Keith Barry ident interruption to celebrate and promote its biggest show to date ‘Keith Barry: Brain Hacker’.

Keith will be joined in the New Year by some world famous names in magic, including the amazing mystifier Uri Geller, America’s leading Mentalist Max Maven and the legendary grandfather of mentalism Mr. David Berglas.

Click here to see TV3’s first Brain Hacker ident

Click here to see TV3’s second Brain Hacker ident    

 

‘Keith Barry: Brain Hacker’ airs Sunday 12th January at 9pm on TV3.

 

It’s TV3’s biggest home produced 3Studio show to date and to celebrate the impending airing of Keith Barry: Brain Hacker on Sunday 12th January, the station is running an impressive outdoor advertising campaign (beginning Monday 30th December, right up until Monday 13th January). The ads which were designed internally by the creative team at TV3, will see Keith Barry on over 700 outdoor sites countrywide. The outdoor promotion will be backed by a heavy weight social media campaign aimed at TV3’s half a million Facebook and Twitter followers as well as strategic takeovers of the tv3.ie website. Viewers will be able to catch exclusive behind the scenes footage on tv3.ie and 3player throughout the series.  

 

The station has also created special interruptive idents to promote the show on air. In the 15 second clips, Keith disrupts our TV screens, cutting over a peaceful snow setting with the line “I’d never lie to you. Honestly” in one and “Can you keep a secret? Not from me.” in another.  

 

On top of the outdoor campaign, and on-air interruptive idents, Keith Barry: Brain Hacker ads will also feature across a number of press publications and radio slots.

 

Filmed at home in TV3’s state of the art Sony HD studio, the largest of its kind in Ireland, Brain Hacker catered for a combined studio audience of over 700 people across its six filmed episodes.

 

The impressive set, built on 5000 square feet, features four distinct areas which all feature in the hour long show and have their own special purpose; The Lounge (Where Keith meets his special guests), The Lab (where Keith performs under test conditions), The Stage (A salute to magic and mentalism shows from the past) and The Bar (where Keith meets members of the audience).

 

Deirdre Macklin, TV3 Group Marketing Director, said:"We are delighted to be starting the new year with such a major, national ad campaign to support one of TV3's biggest new shows. Shot in TV3's own Sony HD Studio, Keith Barry: Brain Hacker is one of our most ambitious impressive productions yet and this extensive ad campaign marks our continued investment in our new, original Irish series. This show also marks the launch of one of TV3's biggest and most exciting Spring schedules yet, mixing the best in new home produced entertainment with international acquisitions. Our other new shows will also be supported with national press and radio ad campaigns, so all in all, it's shaping up to be an exciting start to 2014 for TV3."

 

Speaking about his new show Brain Hacker which will air on TV3 on Sunday 12th January, Keith Barry said: “This is my first Irish TV show since 2006 and I'm delighted TV3 took the leap of faith in commissioning it.  The show is ground breaking for mentalism and I'm delighted with how we pushed the boundaries of possibilities as well as having some of my personal heroes from the world of mentalism in the studio. I really hope people enjoy it as much as I enjoyed making it.” 

 

Keith Barry: Brain Hacker is TV3’s largest home-produced show to date and is expected to be an international success. Between pre-production, filming and post production, Keith Barry: Brain Hacker was twelve months in the making, with TV3 executives saying it’s a physical representation of where TV3 is going as a network.

 

From March 2014, Keith will also be taking Brain Hacker around the country with a new live show, proving that everything you see on TV can be done live! The live tour kicks off on 14th March 2014. See ‘Notes to Editor’ for a full list of dates.

 

‘Keith Barry: Brain Hacker’ airs Sunday 12th January at 9pm on TV3.

 

‘Keith Barry - Brain Hacker’ will be on tour nationwide from March 12th 2014. 

 

Images are available on request have been sent to your picture desks

 

ENDS

 

For further information
Ciara Byrne

Press Officer

087 319 9732

 

Sharon McHugh
Head of Press & Publicity

087 922 4143

publicity@tv3.ie                        
www.tv3.ie

 

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NOTES TO EDITOR

Keith Barry: Brain Hacker – Overall synopsis

Keith Barry: Brain Hacker reveals more than ever about his inner most thoughts. Prepare to be amazed by the world renowned mentalist’s new production – an intelligent and inspirational show, which attempts to break into the minds of the audience with truly astonishing results.

Keith will take the audience on a theatrical rollercoaster ride, where they will participate in astounding feats based around mind control, including hypnosis and remote viewing. Brain Hacker promises to leave both the audience and viewers at home in amazement and disbelief.

(6 x 60) TV3 Studios

KEITH BARRY: BRAIN HACKER – THE LIVE TOUR

Keith Barry’s new live show will involve Keith hacking into the audiences brains, just
like a computer hacker hacks into computers. He will discover your most
guarded secrets such as your passwords for your computers and your bank
card PIN numbers - no thought is safe. The show is designed to be Keith's most
mystifying and colourful to date with more audience participation than
ever. The demonstrations will involve hypnosis/mind reading/comedy/magic
and mind control where there is something for everyone to enjoy. Some of
the demonstrations will be excerpts from ‘Brain Hacker’, Keith’s new TV3 show - he is adamant to prove that everything you see on TV can be done live!

TOUR DATES, MAR/APR/MAY 2014

 

MARCH

14th Fri                             Radisson Hotel, Athlone  

15th Sat                            Radisson Hotel, Athlone

16th Sun                           The Dome, Thurles

 

21st  Fri                            Forum, Waterford

22nd Sat                           Forum, Waterford

 

27th  Thurs                       Arklow Bay Hotel

28th Fri                            Portlaoise Heritage Hotel

29th Sat                           Portlaoise Heritage Hotel

30th Sun                          Kilashee Hotel, Naas

 

APRIL

1st   Tues                         Olympia Dublin

2nd  Wed                          Olympia Dublin

3rd  Thurs                         Olympia Dublin

4th   Fri                             Olympia Dublin

5th   Sat                            Olympia Dublin

 

9th    Wed                         Olympia Dublin

10th  Thurs                       Olympia Dublin

11th  Fri                            Olympia Dublin

12th  Sat                           Olympia Dublin

13th  Sun                          Olympia Dublin

 

15th  Tues                        Olympia Dublin

16th  Wed                         Olympia Dublin

17th  Thurs                       Olympia Dublin

18th  Fri                            Olympia Dublin

19th  Sat                           Aura Arena, Letterkenny

20th  Sun                          Mount Wolseley, Tullow

 

21st  Mon                         Glencarn, Castleblayney

23rd Wed                          Black Box, Galway

24th  Thurs                       Glor, Ennis        

25th Fri                             TLT ,Drogheda

26th Sat                            Mullingar Park Hotel

27th Sun                           Landmark Hotel, Carrick-on-Shannon

        

30th  Wed                         Black Box, Galway

MAY

2nd  Fri                             Radisson, Sligo

3rd  Sat                             INEC, Killarney

4th  Sun                            Wexford Opera House  

 

7th   Wed                          Everyman, Cork

8th   Thurs                        Everyman, Cork

9th   Fri                             Everyman, Cork

10th Sat                            Everyman, Cork

11th Sun                           Everyman, Cork

 

15th Thurs                        UCH, Limerick

16th Fri                             Slieve Russel, Cavan

17th Sat                            The Hub, Kilkenny

18th Sun                           Newgrange, Newbridge

 

21st Wed                          Clonmel Park Hotel

22nd Thurs                        Clonmel Park Hotel

23rd Fri                             TBC

24th Sat                            Great Northern Hotel, Donegal

25th Sun                           Wexford Opera House