Brennans roll out another Christmas on TV3.

Wednesday 11th, 11:55am

For further information:

Sharon McHugh
TV3 PRESS OFFICE
+3531 419 3430 / 087 922 4143
sharon.mchugh@tv3.ie
publicity@tv3.ie

Ciara Byrne
+353 1 419 3329 / 087 3199732
ciara.byrne@tv3.ie

TV3 GROUP RELEASE

IMMEDIATE: Wednesday 11th December 2013

Brennans roll out another Christmas on TV3.

Brennans Bread is partnering up with TV3 for the second year this December to sponsor its Christmas Movies.

TV3 is delighted to announce that Brennans Bakeries will sponsor over 35 movies across TV3’s schedule throughout December, including such titles as the Irish TV premiere of the epic blockbuster Clash Of The Titans, The Champ, White Christmas, Christmas With The Kranks, Snatch, Lethal Weapon 4, Fool’s Gold, Free Willy and many more!

In addition, Brennans will be sponsoring Christmas Eve and Christmas Day on TV3 and 3e with all day station take overs on both days. The sponsorship deal will extend across TV3’s social media platforms and also on-air throughout Ireland AM and Late Lunch Live.

Ivan Hammond, Head of Marketing at Brennans, said of the partnership: "We are delighted to sponsor the TV3 Christmas Movies for a second year. We look forward to seeing the Brennans’ stings accompany a range of great films across TV3. Furthermore, we are working with Joe Shannon on ‘Ireland AM’ and Andrew Rudd on ‘Late Lunch Live’ to bring some great recipe inspiration to viewers.”

Gemma Teeling of Mindshare, who arranged the deal on behalf of Brennans, commented: "The success of the 2012 partnership with TV3 meant renewal in 2013 made absolute sense for the Brennans’ brand. We have worked closely with the TV3 sales team to bring some new elements to the sponsorship. Once again, this partnership gives us the perfect opportunity to target Irish consumers in their homes with a Happy Christmas message from a much loved Irish brand.’’

Paula McCarthy, Head of Branded Content, TV3 Group, said: “TV3 is thrilled that Brennans will once again sponsor TV3’s Christmas Movies this year. Every year, TV3 aims to make the Christmas period even more magical with its selection of blockbuster movies along with all the classics. This sponsorship will deliver mass exposure for Brennans, while also driving their association with the festive season.”

The sponsorship kicked off on Sunday 1st December with sponsorship stings around The Bodyguard.

The deal was brokered between TV3 and Mindshare on behalf of Brennans Bakeries

Images have been sent to your picture desks

ENDS

For further information
Ciara Byrne

Press Officer

01 419 3329

087 319 9732

Sharon McHugh
Head of Press & Publicity

087 922 4143

publicity@tv3.ie
www.tv3.ie

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