For further information:
Louise Zayed
Senior Press Officer
Tel: +353 1 419 3428
louise.zayed@tv3.ie
Kevin Shore
Press Officer
Tel: +353 1 419 3387
kevin.shore@virginmedia.ie
publicity@tv3.ie
08.04.09
TV3 GROUP NEWS RELEASE IMMEDIATE: Wednesday 8th April, 2009
TV3 LAUNCHES NEW DAY TIME SHOW
Sybil Mulcahy and Martin King to Present
TV3 today announced a new addition to its day time schedule with the launch of The Morning Show with Sybil and Martin - a new one hour programme that will broadcast between 10am and 11am, Monday - Friday. The show will run directly after TV3's highly successful breakfast show, Ireland AM and will be co-presented by Sybil Mulcahy and Martin King.
The programme will reflect the real issues that affect everyone's lives - relationships, children, parents, health and wealth.
The show will also go out on the road with Sybil and Martin asking the people of Ireland about the things that really matter to them.
Irish viewers have been waking up to Ireland AM since September 1999 for a daily dose of current affairs, celebrity interviews, fashion, health and beauty. This new Sybil and Martin show will build on this success, but with an emphasis on real people and real issues, delivered in a warm and unique style.
TV3 Director of News, Andrew Hanlon said: "Our Viewers have told us that they want more Irish programming that is relevant to their live. The introduction of this new programme is our response to that demand. This shows that TV3, even in these financially difficult times is continuing to invest in quality Irish programming. In Martin King and Sybil Mulcahy, we have the perfect antidote to the recessionary blues. The aim will be to entertain, enlighten and inform our viewers."
For further information: Maureen Catterson
TV3 PRESS OFFICE
+353 1 419 3430/087 780 0737
maureen.catterson@tv3.ie; publicity@tv3.ie
www.tv3.ie
Sybil Mulcahy
Sybil is an experienced broadcast reporter who joined TV3 ten years ago after returning from San Diego where she worked on the Education Channel as a reporter and as an editor in a CBS affiliate. She was TV3's entertainment reporter for several years. Most recently Sybil reported for TV3's glitzy entertainment show XPOSÉ, where she regularly interviewed A-list celebrities such as Tom Cruise, Beyoncé, Jennifer Aniston, Will Smith, Reese Witherspoon and Bill Clinton. Sybil is from Ballsbridge, in Dublin and studied Arts at UCD and afterwards Communications in UCG. She has also completed a marketing diploma. She was married in July 2004 and has two children, a little boy called Hugh and baby girl Genevieve. Sybil comes from a media family. Her sister is Orna Mulcahy, Property Editor at the Irish Times, her uncle is John Mulcahy, owner of Phoenix Magazine and her cousin is Nick Mulcahy, owner and editor of Business Plus.
Martin King
Martin began his career in radio, where he worked since he was fifteen years old on some of the more successful pirate radio stations including Big D and Sunshine 101. He spent 9 years working at 98FM as one of their main on-air personalities before moving to TV3. When TV3 launched in 1998 Martin King became an instant hit. He is best known for bringing a twist to the weather and the nation's forecasts haven't been the same since. His personality driven style of weather forecasting has won Martin many awards and he is one of the main features of TV3's news presentation. Returning to the airwaves in 2002 Martin has his own Saturday Morning show on Today FM called Roll Over with Martin King. The busy programme is packed with comedy, the best of Gift Grub and plenty of interactive features that encourage those listening to get involved. Most recently Martin has been a presenter on midday, TV3's popular daily talk show, where he deals with the subjects that are exercising the minds of the nation. Martin is a keen sports fan, GAA and soccer being the two he enjoys the most. He lives in Dublin with his partner Jenny and their children.
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