TV3 launches 3player, the most advanced online player in Ireland

For further information:

Sharon McHugh
TV3 PRESS OFFICE
+3531 419 3430 / 087 922 4143
sharon.mchugh@tv3.ie
publicity@tv3.ie

Ciara Byrne
+353 1 419 3329 / 087 3199732
ciara.byrne@tv3.ie

TV3 PRESS RELEASE
IMMEDIATE: Sunday 9th October 2011 

„« The only Player that works on all devices including the iPhone and iPad
„« Class-leading social media integration
„« Responding to the explosion in demand for Online video from users and advertisers

TV3 Group today launches 3player, its next generation development of TV3 Group’s Online service. Video on demand (“VOD”) is the most rapidly growing media market. In the UK this market is estimated at £100m for 2011, up 100% on 2010 and expected to grow to over £300m by 2015 to 9% the size of the UK TV market. In Ireland similar growth trends are anticipated with the Irish VOD market in 2015 estimated to be worth in excess of €10m.

3player gives viewers a new, richer environment in which to watch the latest episodes of hit TV3 shows like The X Factor, The Apprentice, Coronation Street, Ireland AM, Emmerdale, Xposé, Tonight with Vincent Browne and many more, immediately after broadcast.

3player was developed especially to allow viewers watch TV3 content online on multiple devices such as PC’s or laptops but also in a first in this market on tablets (including iPad) and smartphones (including iPhone). Intuitive, predictive search makes finding programmes quick and easy, while 3player also boasts world-leading social media integration with in-depth Facebook, Twitter and Google+ integrations making liking, sharing and following TV3 shows as easy as possible.

With a 30% bigger screen and higher video quality 3player improves the viewer experience when watching TV3 shows online. Also, when the programme chosen has finished uniquely 3player will automatically follow it with additional relevant shows, bringing the 3player online viewing experience even closer to the TV viewing experience. 3player complements TV3’s website tv3.ie which continues to offer users up to date News, Sport, Weather, Showbiz Stories, TV Guide and more.

3player is available now on tv3.ie/3player

Commenting on the launch Stephen Grant, Director of Online at TV3 commented ‘I’m delighted to announce the launch of 3player. With 3player our viewers have a world-leading online video player environment to catch all the best of TV3 and 3e’s shows and more such as Premier League goals. Our investment in this new, richer environment for catching up with our great content reiterates TV3 commitment to bringing our viewers the best possible entertainment experience, whether they prefer to watch on TV or online on PC’s or mobile devices.’


ENDS

For further information & Interviews:
Maureen Catterson
TV3 PRESS OFFICE
+353 1 419 3430
+353 87 7800 737
Maureen.catterson@tv3.ie
publicity@tv3.ie
www.tv3.ie