Simon Baker will front Givenchy's new men's fragrance next year.
Simon Baker has been named the new face of Givenchy's men's fragrance.
The Mentalist actor will appear in the new advertising campaign for the scent which is expected to launch globally in spring 2013.
The Australian actor, who is best known for his role on the CBS drama series, will be seen in both the print and TV adverts for the top secret men's fragrance.
Few details have been revealed about the launch or what the campaign will be like.
Global president of Givenchy Thierry Maman noted that Simon embodies the fashion house's founding principles.
"Simon was a natural choice for us -- he has aristocratic elegance and charisma. These are all values which have been linked with the brand since Hubert de Givenchy," Thierry announced in an official statement.
This fashion campaign follows Simon's appointment as the face of luxury watch manufacturer Longines earlier this year. The Australian star became an Ambassador for Elegance, as the Swiss watchmakers felt he personified the core values of the brand.
© Cover Media Group 2012