TV3 launches its broadest ever schedule

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The new Dallas, home produced drama Deception and the Great Irish Bake Off are among the highlights from the TV3  new autumn schedule.

Today TV3 announced its upcoming autumn schedule at a launch in The Lighthouse Cinema, Smithfield.


Ben Frow, TV3 Group Programme Director unveiled a schedule with 50 new programmes and 80 returning series.

The schedule includes TV3's first ever home produced drama series Deception, co-funded by TV3 and the BAI. Filmed in Galway and produced by Leiriuchain RnR productions, the six-part drama presents a view of post-Celtic Tiger Ireland. Another view of contemporary Ireland is presented in TV3's first comedy series, On the Couch created and performed by Barbara Bergin and Gary Crooke, which follows three couples embarking on couples counselling in a six-part series. The lead lifestyle series this year is the Great Irish Bake Off presented by Anna Nolan and Biddy White-Lennon.

Over the past four years TV3 has invested in a range of new Irish entertainment and reality programming which is rewarded by returning successful series. This season includes Tallafornia 2 (this time set in Santa Ponsa, Spain), Celebrity Salon 3, Alan Hughes Family Fortunes, Irish Celebrity Come Dine With Me, Battle of the Bridesmaids and the anticipated return of the Dublin Wives. The investment in studio programmes is reflected in the successful returns of Ireland AM, Xposé, The Morning Show, Midweek, Midday and Tonight with Vincent Browne.

Depth in the schedule comes from new Irish programming with TV3's focus on documentaries such as The Park, Adoption Stories and The Estate, which follows the lives of six families filmed over six months in Ballybeg Waterford. The Lazy Chef is a new, contemporary cookery series, and Working in the Big House has echoes of TV3's hit The Tenaments, but this time uses the 1911 census to recreate life in a grand country house. Variety is provided by a whole range of factual programmes including a new Paul Connolly Undercover series, This Island and important series such as My Life, which follows the real experiences of some of Ireland's most vulnerable people, and Michaela: The Search for Justice. International acquisition highlights are led by the European premieres for two of the biggest shows of the year, the remake of Dallas, and the return of The X Factor USA.

TV3 confirmed the completion of its new HD Studio at its Ballymount Dublin HQ. Scheduled to open before the year end, the studio will provide TV3 with world-class facilities to develop a whole new roster of programming. TV3 also announced plans for a major new trading scheme for advertisers and the creation of new digital channels in 2013.

Commenting at the launch today, David McRedmond CEO of TV3 said: "This schedule is the culmination of years of investment to make TV3 Ireland's leading entertainment broadcaster. The depth and variety provide choice for Irish viewers and a competitive market for programme makers and advertisers. This choice should not be taken for granted.TV3 still requires the Irish Government to address the gross imbalance in Irish broadcasting which favours an outdated state monopoly model above independent choice and plurality."

TV3's Director of Programming Ben Frow said: "For the first time ever we have home produced content across all genres and I think this makes it our most interesting autumn ever. You need to have new pieces in the mix that will surprise, challenge and excite the viewer - and demonstrate that TV3 is constantly growing and evolving as a channel. TV3's 2012 schedule is entirely viewer led and designed to entertain the viewers at home."