TV3 Launches 2011 Autumn Schedule

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TV3 Launches 2011 Autumn Schedule:
The No.1 Channel for Entertainment

  • The biggest entertainment programmes nightly throughout the Autumn
  • 230 hours of new home-produced peak-time programming led by Ireland’s most talented presenters
  • TV3 the only channel in Ireland to experience share growth for the past 3 years in a row

TV3 today announced its 2011 Autumn Line Up at a launch in the Royal College of Physicians, Kildare Street.
Programming Director, Ben Frow, revealed details of TV3’s autumn schedule which is dominated by entertainment. Four nights a week have juggernaut entertainment shows including Alan Hughes’ Family Fortunes; Mastermind Ireland; Come Dine With Me Ireland; Celebrity Come Dine With Me Ireland and Deception with Keith Barry.
Simon Cowell’s new blockbuster Red or Black will be presented live by Ant and Dec across seven nights, and we will see the return of Take Me Out, hosted by Ray Foley. Also, there’s not much longer to wait until the return of The Apprentice and The X Factor, and the launch of The X Factor US.
New Irish reality entertainment is led by four home productions Tallafornia, Tearaway Teen to Beauty Queen, Celebrity Salon 3 and Southside Housewives.
New drama this autumn includes four part series Titanic (which was co-produced by TV3), Prime Suspect, and new series of Downton Abbey, Glee and Spartacus.
The schedule sees TV3 extend its commitment to Irish programming with 230 hours of new home-produced peak-time programming, and 80 hours of brand new and original primetime entertainment.
TV3’s production unit has undertaken some hard-hitting home-produced documentaries and factual programming which includes The Irish of 9/11, The Hospice, Paul Connelly Investigates, Anatomy of a Car Crash, Challenging God, 24 Hours to Kill and The Day the Germans Bombed Dublin.
The documentary line up is led by the three-part explosive story of The Rise and Fall of Fianna Fáil narrated by Ursula Halligan, and Sex Lives, a series of films that look at sex and the illegal sex industry in Ireland today.
On a lighter note, there’s a fresh line-up of features in the schedule like Hen Parties, Paddies in Paradise, Give Adele a Bell, Strictly Irish Dancing, Ireland’s Disco Kids, Dejunk Your Life and Ireland’s Top Teens.

The autumn schedule is led by TV3’s most diverse and skilled range of presenters. Established broadcasters like Vincent Browne, Colette Fitzpatrick, Alan Hughes, Ursula Halligan, Karen Koster, Graham Norton, Alan Cantwell, Matt Cooper, Louis Walsh, Adele King and Bill Cullen are joined by up and coming presenters and investigative journalists including Dyane Connor, Paul Connelly, Ciara Doherty, Nora Owen, Anton Savage, Lisa Fitzpatrick, Stuart O’Keefe, Ray Foley, Glenda Gilson and Andrea Hayes.

The autumn schedule is building on TV3’s unparalleled share growth of recent years – TV3 is the only channel in Ireland to grow its audience share in each of the past 3 years. TV3 is watched by more people in the State than the main UK channels combined (BBC1, 2 and UTV), and has a 45% higher share than RTÉ2. TV3 is now the most-watched channel in daytime for Adults under 45 (ahead of RTÉ1), while 3e has become the most watched digital channel in Ireland, ahead of the 200+ available digital channels.

Commenting on the launch today, David McRedmond CEO of TV3 said:

“TV3 can now claim to be the number one channel for entertainment. We are the only channel in Ireland to have grown each year for the past three years, outstripping all our UK and Irish rivals and catching up with RTÉ 1 in younger demographics. We are building a new studio facility to accelerate our growth in home production, and investing in our brand and people for the long-term. When systemic issues in the ad market are finally addressed by regulators we will see the true potential of TV3 to become a great Irish success story.

“ TV3’s Director of Programming, Ben Frow said:

“TV3 is no longer the underdog, it is now right up there with its competitors as a real and credible alternative for Irish viewers. TV3’s focus remains firmly fixed on entertainment. This autumn, TV3 will again be the place to escape to for fun and feel good distraction. Old favourites and familiar faces are back along with a raft of new and exciting programmes – programmes that will challenge, surprise, inspire and bring a new dimension to the traditional.”